5 Principles of SEO Web Design that Will Boost Your Website Ranking

Do you know that your website design can affect your search engine ranking? If you adjust your website design for SEO, you will have better chance to achieve high ranking in the search engines. Many websites can’t achieve high ranking because their website design doesn’t allow quick and easy indexing for the search engines. There are many elements in your website design that need to be optimized for the best search engine performance. Here are 5 principles of SEO web design that will boost your website ranking:

1. Avoid using flash and JavaScript in your navigation

Flash and JavaScript can’t be indexed properly in the search engines. You should avoid using them in your navigation. That is because if your links within your navigation are difficult to get indexed, search engines will also have difficulty indexing your content, or at least, they will rank your content very slowly. It is better for you to use text link for your navigation to make it easier for the search engines to index your website.

2. Static website is better

Static website is better than dynamic website simply because it is more appealing in the search engine results. In the search engine result, here’s what your potential visitors will see. Take a look at the difference:

– In static website:

Here’s Your Website Title
This is your text description. This is where your text description will appear.

– In dynamic website:

Here’s Your Website Title
Here’s your website description. This is the area where your website description will appear.

You will see that it is more appealing to have static website than dynamic website, especially if your website is niche specific, which usually has relatively small amount of content. When using static website, you will have more chance to get ranked highly because you can also target your keyword in your URL.

3. Quick loading time

The quicker your website loading time, the quicker search engines will index your website. If you have heavy website that is difficult to load, search engines might have difficulty accessing your website content. Heavy websites are crowded with many unnecessary clutters that will only bury your content deeper in your web design code. That is why it is important for you to ensure quick loading time in your website, by simplifying every aspect of your website design.

4. Your content must be quickly accessible

Once your website design is ready, take a look at your web design code. If your content is at the bottom of the entire code, search engines might not effectively index your website, let alone rank it. In the crawling process, search engines will index your website quickly if your content is quickly accessible. It means that your content must be in the top area within your website design code.

5. Use text description for multimedia files

Multimedia files can’t be indexed in the search engine result, so it is important for you to use text description for multimedia files so that search engines can read those files easily. For instance, you can use ALT Tag for your image, as well as putting a caption on it. For video and audio, you should rename the file with your keywords. It will help the search engines to see your website more clearly.

Those are the principles to follow in creating a good and SEO-friendly website design. Those principles will help you to achieve higher ranking in the search engines and increase the amount of organic traffic that is coming to your website.

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